# Feels Like Friday

> The YouTube Shopping agency for DTC brands. We help brands doing $1M–$100M in annual revenue turn YouTube Shopping into a compounding revenue channel via creator-powered commerce — catalog setup, creator sourcing and management, content operations, and performance attribution, all under one roof.

Feels Like Friday is an independent agency founded by Dallin Koski, based in Salt Lake City, Utah. We specialize exclusively in YouTube Shopping (Google's native commerce layer inside YouTube) and focus on categories where buyers research before purchase: outdoor, beauty, home, fitness, pet, and sporting goods. Our positioning contrasts YouTube Shopping's compounding, evergreen revenue with the rented-attention model of paid social. The site is a mix of services pages, a long-form hub explaining YouTube Shopping itself, and three editorial blog posts covering strategy, comparisons, and niche playbooks.

## Core pages

- [Home](https://www.feelslikefriday.co/): Overview of the agency, problem framing, services stack, and "how we work" sequence. Primary CTA is a 30-min strategy call.
- [Services](https://www.feelslikefriday.co/services): Full YouTube Shopping stack — catalog setup, creator affiliate management, SEO, and performance attribution.
- [YouTube Shopping hub](https://www.feelslikefriday.co/youtube-shopping): Long-form educational page covering what YouTube Shopping is, how it differs from YouTube Ads, eligibility, and FAQ.
- [About](https://www.feelslikefriday.co/about): Founder bio and agency story.
- [Contact](https://www.feelslikefriday.co/contact): Booking + direct contact info.

## Blog

- [What is YouTube Shopping? A complete guide](https://www.feelslikefriday.co/blog/what-is-youtube-shopping-complete-guide): Definition, eligibility, setup prerequisites, and the compounding-revenue thesis.
- [YouTube Shopping vs. YouTube Ads](https://www.feelslikefriday.co/blog/youtube-shopping-vs-youtube-ads): Why the two are not interchangeable — awareness vs. direct commerce, attribution differences, and when to use each.
- [YouTube Shopping for outdoor brands](https://www.feelslikefriday.co/blog/youtube-shopping-outdoor-brands): Category-specific strategy for outdoor/gear brands where buyers research before they buy.

## Optional

- [Privacy policy](https://www.feelslikefriday.co/privacy)
- [Terms of service](https://www.feelslikefriday.co/terms)